![eye candy edible co eye candy edible co](https://i.pinimg.com/originals/76/d7/f7/76d7f793bc1fbc3f9cf301c00c2f2c68.jpg)
It takes longer to feel the effects of cannabis when eating it versus smoking it, and that led to people consuming too much. However, with the popularity of edibles came some unintended consequences. "We had many payrolls where we were writing personal checks to cover the payroll." Then everything changed "When we first started the company, and I would walk into dispensaries and talk to people, 'Oh, we're starting a new line of edibles,'" Whiteman says, "and people would practically be yawning in my face. Whiteman estimates pot-infused treats only made up 10 to 15 percent of a dispensary's sales. "We bootstrapped it ourselves."Įven though people had been making pot brownies forever, the edibles market in 2010 wasn't big in Colorado.
![eye candy edible co eye candy edible co](https://i.pinimg.com/originals/40/e2/ee/40e2eecab91c1b5572561f1fa295a25f.jpg)
They scraped together around $50,000 to $60,000 to form Wana Brands. "I wanted to make something, I wanted a business where I could build value, and it didn't depend on me," she says.
![eye candy edible co eye candy edible co](https://66.media.tumblr.com/b168839b3d0624a9e82656f896873a50/53d9fecdd55a905c-13/s640x960/0d2e0e5781753661851de2452cf6f3476926930b.jpg)
The father of her daughter's friend was trying to infuse sodas with cannabis in 2010 and Whiteman briefly partnered with him before she and her then-husband, John Whiteman, decided to create their own company centered around treats infused with THC, cannabis' active compound. "I like to say I went from the most traditional industry to the least traditional industry," Whiteman says. she got into the pot business, as the state began rolling out legal cannabis (medical marijuana was legalized in Colorado in 2000).